Mark Hoadley
CEO, Hauler Hero
Gives the opening keynote, the product roadmap, the customer roundtable and closing remarks.
2026 · Hauler Hero user conference
Evolving Waste Operations for the AI Era
Two days with the operators and the team building the future of hauling software.
Registration is closed. Questions? events@haulerhero.com
Nov 8–10Sunday welcome, two full days
St. Pete BeachSirata Resort, Florida
About 100 peopleFrom around 20 hauling companies
Meals includedSunday reception to Tuesday lunch
Why attend
Hauler Hero's first user conference
Two days of product training, strategy sessions and networking with waste and recycling operators who run their business on Hauler Hero. Built for owners, operations leads, dispatch, billing and accounting teams.
Learn the product hands-on
Sessions on routing, reporting, billing, payments, integrations and the driver app, in two tracks.
FoundationsFor accounts in their first months on Hauler Hero.
AdvancedFor experienced users.
See what's next
The product roadmap, the new Invoicing 2.0 billing engine and Hero Vision AI camera tools.
Get your questions answered
Our product, implementation and support teams are on site all event. Bring your real questions to Ask the Experts and Open Garage.
Learn from other operators
An industry keynote from a founder who built a 200-truck hauler, plus a customer roundtable.
Connect
A welcome reception, shared meals and a private dinner cruise.
Route CardHero Summit 2026
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30days
60days
90days
Pick up your Route Card at check-in. Along with your badge, you get a one-page plan. Fill it in during the Summit and take it home with your top priorities for the next 90 days.
Agenda
Three days on the route
All times Eastern
King Palm main room, 2nd floor
Queen Palm breakout room, 2nd floor
Meals at Café Soleil, 4-minute walk
Dress code: business casual
Speakers
Who you'll hear from
Dan Christensen
Hauling entrepreneur
Waste and recycling industry leader and entrepreneur with a track record of successful company builds. Completed more than 45 acquisitions of waste collection, transfer station, recycling center, and landfill businesses.
Gives the industry keynote on Tuesday: how he built a hauling company to 200 trucks, sold it and started again.
Hauler Hero speakers
Partner speakers
Jon Leibowitz
Director of Sales, Fortis
Jon has spent more than 13 years in payments. At Fortis, he builds partnerships that help software providers offer seamless payments to their customers.
Partner Spotlight: Keep Cash Flow Moving · Mon 12:20 PM
Ronald Sanchez
Sales Team Manager, Wingmate
Ronald manages the sales team at Wingmate, after roles there in account management and business development. Before Wingmate, he worked in sales and digital marketing at Webware.io and Mosaic North America.
Partner Spotlight · Mon 1:55 PM
David Berg
Founder & CEO, Commander AI
David spent more than seven years selling for waste companies and never found a CRM that understood routes. So he built Commander AI, a CRM and prospecting platform for waste, recycling and scrap haulers, now used by haulers across the US and Canada.
Partner Spotlight · Tue 2:20 PM
Rocky Strong
General Manager, Strong Data
Rocky leads the Strong Data team building data automation for the waste and construction industries. A mechanical engineer by training, he spent four years as a completion and subsea engineer with Statoil in Norway, and is a SWANA young professional.
Scale to Invoice: Disposal Tickets Without Re-Keying · Mon 2:10 PM
Meals
Every meal is included
Breakfast, lunch and the welcome reception are at Café Soleil, 5501 Gulf Blvd. Coffee breaks are at the hotel.
Getting to Café Soleil
Getting to Café Soleil is easy: it's a 4-minute walk (0.2 miles) from the Sirata. Head north on Gulf Boulevard and it's on the bay side, just past the resort. No car or shuttle needed, and our team walks over with the group before every meal.
It's a bright waterfront café, so it doubles as a relaxed spot to talk with attendees over breakfast and lunch.
Sunday, Nov 8
- Breakfast
- —
- Lunch
- —
- Evening
- Welcome reception, 5:30–8:30 PM, Café Soleil
Monday, Nov 9
- Breakfast
- 8:00–9:00 AM, Café Soleil
- Lunch
- 12:35–1:55 PM, Café Soleil, sponsored by Fortis
- Evening
- Hero Night on the Water dinner cruise
Tuesday, Nov 10
- Breakfast
- 8:00–9:00 AM, Café Soleil
- Lunch
- 1:05–2:20 PM, Café Soleil
- Evening
- —
Dietary needs? Email events@haulerhero.com. Café Soleil can prepare vegetarian, vegan, dairy-free, gluten-free and nut-free plates.
Monday, Nov 9
Hero Night on the Water
A private dinner cruise on the Starlite Horizon, a three-deck dining yacht with indoor dining rooms and open-air decks.
Included for registered attendees
6:00Bus leaves the Sirata
6:30Board
7:00Sail
10:00Back at the dock
All times PM. The bus brings everyone back to the hotel after the cruise.
- Where
- Corey Causeway dock
3400 Pasadena Ave S, South Pasadena, FL 33707 - Dinner
- A sit-down dinner with salad, bread, a choice of entrée (vegetarian option available), dessert, coffee and tea. Live entertainment all evening.
- Drinks
- 2 drink tickets per guest for house-brand drinks. Anything else can be bought at the bar on board.
- Dress code
- Business casual. Bring a light layer for the evening on the water.
- Good to know
- No outside food or drinks. Smoking only on designated outside decks.
- Skipping it?
- Let us know and we'll set you up with dinner on land.
Venue and hotel
Sirata St. Pete Beach Resort
A beachfront resort, part of the Tapestry Collection by Hilton. 5300 Gulf Blvd, St. Pete Beach, FL 33706.
Hotel bookings and ticket sales are closed. The group-rate window closed Oct 21 and ticket sales closed Nov 1. If you still need a room, email events@haulerhero.com.
Your stay
Lodging isn't included in the ticket.
- Check-in 4:00 PM, check-out 11:00 AM.
- Parking: self-parking is $10 per day.
- Resort fee covers: Wi-Fi, fitness center, pool lounges and towels, bikes (when available), business center, bottled water, local calls, guest laundry and 10% off Suncoast Watersports.
Shipping to the hotel
Packages can arrive no earlier than 5 days before you do. Address them to:
Sirata Beach Resort
Attn: Hauler Hero User Conference
(Your name)
5300 Gulf Blvd
St. Pete Beach, FL 33706
Attn: Hauler Hero User Conference
(Your name)
5300 Gulf Blvd
St. Pete Beach, FL 33706
The hotel charges a handling fee per box:
$5up to 25 lbs
$10up to 50 lbs
$20over 50 lbs
Getting here
Fly into Tampa or St. Pete
TPATampa InternationalThe larger airport, with the most flights.
PIESt. Pete–ClearwaterSmaller, mostly low-cost carriers.
Plan your trip
- No event shuttle from the airport. Plan a rental car, rideshare or taxi.
- Arrive Sunday in time for the 5:30 PM welcome reception.
- Fly home after 5:00 PM Tuesday. The last session ends at 5:00 PM.
Partners
Thank you to our partners
Premier partners
Fortis Monday lunch sponsor
Fortis is the leader in embedded payments for software providers and ERP systems, processing billions annually through its proprietary technology. The company’s mission is to forge holistic commerce experiences that seamlessly integrate within software workflows—transforming payment processing from cost center to strategic advantage. With expertise in software platforms, Fortis moves commerce closer to invisible by strengthening the payments capabilities of software partners, guiding businesses to reach uncharted growth. Headquartered in Plano, Texas, Fortis is redefining the $100 trillion B2B payments landscape.
At the Summit: Fortis powers Hauler Hero Payments. Partner Spotlight, Mon 12:20 PM, and Monday lunch.
Wingmate
Wingmate is a CRM and pipeline platform for service companies with teams in the field. Drivers, technicians and route reps can snap photos, capture leads and report service issues from the road in seconds, without heavy typing. Teams also get map and territory planning with route density analysis, lead tracking, team rewards, quotes with e-signature and an AI assistant. Wingmate connects with tools like Slack, Google Sheets, Salesforce and Gmail.
At the Summit: Partner Spotlight, Mon 1:55 PM
Commander AI
CommanderAI is the #1 CRM and prospecting solution for waste, recycling, and scrap haulers. Our AI-powered platform combines smart prospecting and a purpose-built CRM to help haulers find new customers, build route density, and close more commercial accounts. We pull in permit data, business signals, and geospatial intelligence to surface high-intent leads, then guide reps through exactly who to call, when, and why. From first touch to closed deal, CommanderAI gives waste sales teams the tools and direction they need to grow revenue, increase route efficiency, and stay ahead of the competition.
At the Summit: Partner Spotlight, Tue 2:20 PM
Contributor
Strong Data
Strong Data Automation builds, installs and maintains data automation systems that measure, track, invoice and analyze operations in one platform. At waste and construction scale houses, it uses RFID, weigh scale automation, laser scanners and camera verification to capture load details in seconds. Its software adds load photos, accounting integrations, invoice reprinting and mobile and desktop apps that work offline. Connected to Hauler Hero, disposal tickets move from the scale house into billing without typing them twice.
At the Summit: Scale to Invoice with Rocky Strong, Mon 2:10 PM
Tickets
Registration
Early bird$695Ended Sep 1
Standard$845Ended Oct 1
Final$995Ended Nov 1
Registration is closed
Questions? Email events@haulerhero.com.
Your ticket includes all sessions, meals from the Sunday reception through Tuesday lunch, and Hero Night on the Water. Hotel and travel are separate.
No refunds after Oct 8.
FAQ
Your questions, answered
What's included in my ticket?
All sessions, meals from the Sunday welcome reception through Tuesday lunch, and Hero Night on the Water. Hotel and travel are separate.
What should I wear?
Business casual for sessions, meals and the cruise. Bring a light layer for air-conditioned rooms and the evening on the water.
Is there a shuttle from the airport?
No. Take a rental car, rideshare or taxi from TPA or PIE.
Which track should I pick?
Foundations is for accounts in their first months on Hauler Hero. Advanced is for experienced users.
Should I bring a laptop?
Yes, especially for hands-on sessions like Open Garage and the Route Productivity Lab.
Will sessions be recorded?
Some will be, but recordings may not be shared. Plan to attend live.
Is there Wi-Fi?
Yes. Resort-wide Wi-Fi is included in the hotel's resort fee.
Will the Hauler Hero team be there?
Yes. Product, implementation and support team members are on site the whole event.
I have a food allergy.
Email events@haulerhero.com and we'll share it with the caterer.
Can I skip the cruise?
Yes. Let us know and we'll set you up with dinner on land.
Contact
Questions before you go?
Events team
events@haulerhero.com
Rooms, dietary needs, the cruise and anything else.
Event lead
Ivan Tabachnik
Marketing Director, Hauler Hero
ivan.tabachnik@haulerhero.com
Event page
haulerherosummit.com
Bookmark it. The agenda here is what we follow on site.